Tryg Jacobson is a nationally-recognized expert on branding and the founder of the Jake's Café, a Wisconsin-based creative community. Prior to Jake's Café, he was the chairman of Jacobson Rost, a national consumer package goods advertising agency. Tryg has produced work for Culver’s Restaurants, First Alert, Fisher Nuts, Carl Buddig, Sargento Cheese, Kimberly Clark, Mercury Marine, Bemis, Kohler Co., Trek Bicycles, and the Green Bay Packers! Jacobson is also the father of three daughters, and has been happily married to his wife Ann Marie for 26 years. He has been a brand specialist/speaker for The Executive Committee (TEC) for 17 years and has taught his branding methodology to businesses throughout the U.S. and Canada.