2012 Academy Workshops

2012 Sample Workshops and Keynotes
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Keynote: Branding for Filmmakers

In this message learn the science and philosophy of branding to filmmakers, including how to build your brand as a filmmaker, brand discipline, brand positioning and the power of mental real estate. There are hundreds of thousands of films to watch. Why should anyone watch yours? It takes more than just a fancy logo and slogan to build a brand. It takes courage and discipline. And then there is the question of mental real estate: How many films have you watched with a scene, a character or a message so powerful, you never forgot it? It became permanently etched in your brain! That's the power of "mental real estate". Disney understands the power, and they use it to build their brand and expand their product line and customer base everyday. What are you feeding your followers?

Workshop: Building a Brand Identification Model for Your Film Company

Learn how to use a proven consumer packaged good branding model to help you find the driving force of your brand. Then use it to define your brand's frame of reference, target audience, promise and proof of delivery. And this is just the beginning.

How a First Time Filmmaker Sold More Than 85,000 Copies of His Documentary in One Year

Curtis Bowers, winner of the SAICFF 2010 Best of Festival will join this years academy line up and give hopeful and helpful talk on "How a first time filmmaker sold more than 85,000 copies of his documentary in one year." His award winning film Agenda: Grinding America Down traces the alive-and-well socialist agenda from its roots established by Karl Marx and other radical revolutionaries to the present day, demonstrating how Communist ideals have largely captured America and uprooted the once-great foundation of our nation. It has sold more than 85,000 units since winning Best of Festival.

Workshop topics subject to change.