“Every day, Red Cross volunteers respond to a family after their house burns down, bringing shelter, food, and hope. Every day, people walk into an American Red Cross blood center and give another chance to someone they will never meet. Every day, people sit in classrooms learning how to bring someone back to life with CPR. We need your ingenuity and your passion to share the American Red Cross story and compel people to become a part of it.“

This was an entry for the American Red Cross 2011 commercial contest. Instead of going with the typical blood drive or disaster relief subject matter, Cellar Media created a unique and entertaining commercial.

Give Life. Give Hope.